NNg Certified - ID 1064178
Designing digital products that hold up.
Fifteen-plus years designing B2B and B2C products across aviation, financial services, and enterprise platforms — work built to survive compliance guardrails and engineering review, not just a portfolio review.
How I work
Four commitments that shape every engagement, from discovery through hand-off.
I frame the problem before jumping to solutions
The right question, asked early, saves months of building the wrong thing well.
I research before I recommend
Conviction is earned from evidence, not asserted from experience alone.
I build with stakeholders, not for them
Shared ownership is what gets a design through engineering, legal, and launch intact.
I test with real users, not assumptions
Assumptions are cheap to hold and expensive to ship. I check both.
I frame the problem before jumping to solutions
The right question, asked early, saves months of building the wrong thing well.
I research before I recommend
Conviction is earned from evidence, not asserted from experience alone.
I build with stakeholders, not for them
Shared ownership is what gets a design through engineering, legal, and launch intact.
I test with real users, not assumptions
Assumptions are cheap to hold and expensive to ship. I check both.
