You know how architects decide where everything goes? I do the same thing, but for the apps and stuff. - Elevator pitch



Element Fleet Management
GE Capital
Best Buy
Ameriprise Financial
U.S. Bank
BI Worldwide
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Twenty years of web development/user experience expertise and five years of UX leadership experience helping both start-ups and Fortune 500 companies to define online products and customer experiences.

Leadership and Relationships management

Leading projects and international multi-functional teams including matrix organizations, selecting and managing vendors, hiring and training employees, and fostering cross-department relationships.

Information Architecture and Usability Research

Designing user-centric and data-driven digital products from concept to deployment: user research, information architecture, usability evaluations, and UX documentation.



User Experience Designer Element Fleet Management (September 2015 – present)

Note: Element Financial acquired General Electric Capital - Fleet Services)
Providing UX direction for user experience and software development teams worldwide by working closely with business stakeholders and subject matter experts to identify effective and profitable solutions for corporate clients in the areas of enterprise foundational data, asset ordering and management, and mobile application development.


Lead Interaction Designer General Electric Capital (February 2014 – September 2015)

Mentoring junior interaction designers and developing UX vision and strategy for assigned initiatives. Partnering with internal design teams and external vendors to create digital experiences as well as conducting user research to inform and validate design decisions. Creating prototypes and wire frames to reconcile user, business, and technical needs.


Lead Information Architect, Manager, CX Design Best Buy (May 2012 – February 2014)

Leading interaction design, information architecture, and UX requirements definition efforts by hiring and mentoring a team of information architects and interfacing with business analysts, product managers, and developers. Guiding creative and content strategy teams, providing user research, and analyzing business requirements and goals to ensure profitable project execution.


Information Architect Lead, Consultant Ameriprise Financial Services (January 2012 – May 2012)

Worked with third party vendors to define business requirements and developed business documentation such as sitemaps and wireframes. Participated in QA sessions and assisted marketing managers with requirements definition.

Information Architect, Consultant – U.S. Bank (March 2011 – December 2011)

Provided guidance to User Experience and Content Strategy teams and developed visualization requirements and planning tools such as sitemaps, wireframes, style guides, and prototypes.Executed front-end code reviews with developers, defined and improved interaction patterns and assisted product and platform managers with software releases for application management.


Interaction Designer – BI Worldwide (October 2004 – March 2011)
Managed the full life cycle of large-scale web projects (Caterpillar, Toyota, Carrier, etc.), from research and design through implementation and SEO optimization to development, maintenance, reporting processes, and conducting usability evaluations. Developed fully automated e-mail marketing solutions. Managed CMS selection, deployment, and maintenance.



BFA Interactive Media – Minneapolis College of Art and Design (1995 – 2000)

BS Electrical Engineering – South Ural State University (1989 – 1994)