I studied a day in the life of real drivers. We shipped two features straight from what I found. One app, live since 2016.
Designing digital products that hold up.
For the last 15+ years I've shaped B2B and B2C experiences across vehicle fleet management, financial services, enterprise consumer platforms, and aviation — working at the intersection of business complexity, real user needs, and outcomes you can measure.
Along the way, I've built and led design teams — not just projects. I hired and managed designers at Best Buy, and I've spent years mentoring designers who've gone on to senior roles at companies like Boston Scientific, Royal Bank of Canada, and Getac Video Solutions.
I frame the problem before jumping to solutions. I research before I recommend. I build with stakeholders, not for them. I test with real users, not assumptions.
Let's connect.
Certifications
Accessibility Certification
DHS Section 508
In progress
(Estimated: Sep 2026)
Field Notes
Observations and appearances from outside the building.
Observation
Why "user research" loses the room.
- LinkedIn, Response from Jakob Nielsen
Conversation
The problem with solutions is they come too early.
- Pulse by Intuji · Episode 27 · Part of a Youtube series featuring Jeff Gothelf and Jared Spool.
