Designing digital products that hold up.

I'm a Senior UX Practitioner with 15+ years designing B2B and B2C products in regulated fields — aviation, financial services, and healthcare — work that holds up under compliance guardrails and engineering review.

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How I work

Four habits I bring to every engagement, from discovery to hand-off.

I frame the problem before jumping to solutions

The right question, asked early, saves months of building the wrong thing well.

I research before I recommend

A recommendation should rest on evidence, not on experience alone.

I build with stakeholders, not for them

Shared ownership helps a design get through engineering, legal, and launch intact.

I test with real users, not assumptions

Assumptions are cheap to hold and expensive to ship, so I test them early.

I frame the problem before jumping to solutions

The right question, asked early, saves months of building the wrong thing well.

I research before I recommend

A recommendation should rest on evidence, not on experience alone.

I build with stakeholders, not for them

Shared ownership helps a design get through engineering, legal, and launch intact.

I test with real users, not assumptions

Assumptions are cheap to hold and expensive to ship, so I test them early.

Featured case studies

Patient Portal

The practice owner told me patients avoid the portal and call the front desk instead. I designed a mobile and laptop concept where every screen leads with what the patient most likely came to do. AI drafts, the patient decides, and every output shows what it read. A clickable prototype covers six patient scenarios.

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Let's build something that holds up.

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