How to answer a "what you do for a living" question for UX designers:

Level 1 (hallway conversation)

Q: What do you do?

A: User experience design. I work with IT.


Level 2 (this is you elevator pitch - works for 90%)

Q: Cool. What is it what you do with IT?

A: You know how architects works with builders to build a house? I do the same thing but with developers to make apps and stuff.

Level 3 (if you really want to know - advanced stuff ;) ...)

Q: *nodding* So how does it work exactly?

A: Imagine you have a stack of cards. And you need to find a Queen of Spades in it. I will find out the quickest and easiest way for you to do it, offer a few solutions (separating cards by spades or by queens, or whatever else works for you), make sure it's documented, communicated, and properly marked so next time you will find it right away.





Twenty years of web development/user experience expertise and five years of UX leadership experience helping both start-ups and Fortune 500 companies to define online products and customer experiences.

Leadership and Relationships management

Leading projects and international multi-functional teams, selecting and managing vendors, hiring and training employees, and fostering cross-department relationships.

Information Architecture and Usability Research

Designing user-centric and data-driven digital products from concept to deployment: user research, information architecture, usability evaluations, and UX documentation.



Senior UX Consultant Delta Air Lines (March 2019 – present)

I translate business concepts into UX deliverables and facilitate product vision by researching, conceiving, sketching, prototyping and user-testing. I make strategic design and user-experience decisions related to core functions and features. I collaborate and lead other team members and stakeholders. I ask questions, take risks and try new ideas.

User Experience Designer Element Fleet Management (September 2015 – February 2019)

Note: Element Financial acquired General Electric Capital - Fleet Services)
Providing UX direction for user experience and software development teams worldwide by working closely with business stakeholders and subject matter experts to identify effective and profitable solutions for corporate clients in the areas of enterprise foundational data, asset ordering and management, and mobile application development.


Lead Interaction Designer General Electric Capital (February 2014 – September 2015)

Note: Element Financial acquired General Electric Capital - Fleet Services)

Mentoring junior interaction designers and developing UX vision and strategy for assigned initiatives. Partnering with internal design teams and external vendors to create digital experiences as well as conducting user research to inform and validate design decisions. Creating prototypes and wire frames to reconcile user, business, and technical needs.


Lead Information Architect, Manager, CX Design Best Buy (May 2012 – February 2014)

Leading interaction design, information architecture, and UX requirements definition efforts by hiring and mentoring a team of information architects and interfacing with business analysts, product managers, and developers. Guiding creative and content strategy teams, providing user research, and analyzing business requirements and goals to ensure profitable project execution.


Information Architect Lead, Consultant Ameriprise Financial Services (January 2012 – May 2012)

Worked with third party vendors to define business requirements and developed business documentation such as sitemaps and wireframes. Participated in QA sessions and assisted marketing managers with requirements definition.

Information Architect, Consultant – U.S. Bank (March 2011 – December 2011)

Provided guidance to User Experience and Content Strategy teams and developed visualization requirements and planning tools such as sitemaps, wireframes, style guides, and prototypes.Executed front-end code reviews with developers, defined and improved interaction patterns and assisted product and platform managers with software releases for application management.


BFA Interactive Media – Minneapolis College of Art and Design (1995 – 2000)

BS Electrical Engineering – South Ural State University (1989 – 1994)



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