Hi, I am Alex
I'm a UX practitioner. I design systems for real users, real constraints, and real deadlines.
Over fifteen years in aviation, healthcare, and financial services, I learned to research before I recommend and to build with stakeholders, not for them. More recently I've added AI-augmented workflows to move faster while keeping the research rigorous.
Thirty years ago, I came to the U.S. with some English, $700 in my pocket, and no real idea what to expect.
The path wasn't a straight line — plenty of setbacks, a few layoffs, two points where I nearly turned back. What got me through was persistence, curiosity, hard work, and a little bit of luck.
I built my life here. In a very real way, I was made in the U.S.
Now I reside in Farmington, MN, with my wife, two teenage kids, and a giant cat called Cash. We like to travel, hike new trails, and try local food.