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Case Studies — Work in Action

Selected work across aviation, healthcare, financial services, and retail, spanning strategy, research, and hands-on execution.

13 initiatives, one practice
Oct '24–Mar '26

Product Trio Framework

Unclear priorities in planning turned into design rework

View case study: Unclear priorities in planning turned into design rework →

Product, engineering, and UX started planning together at Delta. Two more squads picked up the format without being asked.

I introduced the Product Trio and had Technical Product Engineers run the sessions. The first squad’s delivery predictability went from 55% to 100% over three increments, against an 80% target.

Strategy Framework Cross-Team Roadmap
Fortune 500 Company

Enterprise Platform

Users preferred visual mapping for solving problems

View case study: Users preferred visual mapping for solving problems (password required) →

Users had to find a compliant solution fast, using two disconnected systems. I led the design of one platform for that work.

Users got several ranked options where they used to get one, and duty and rest limits moved onto a visual timeline. The licensed vendor app was retired.

Dashboard Enterprise Modernization Compliance
May '24–Mar '26

Scalable Usability Testing

The teams kept testing after I stepped back

View case study: The teams kept testing after I stepped back →

A usability testing toolkit that Delta’s product teams ran on their own. One finding cut the estimated build effort on a catering application by 50%, and AI cut analysis time from 6 hours to 2.

Facilitator guides, SUS scoring files, and AI-assisted summary templates let a product manager and a Technical Product Engineer run the next rounds. The SUS score was 71.3 in my round and above 90 in both of theirs.

Usability Research SUS Scoring AI-Accelerated
Fortune 500 Company

Service Design Framework

Fourteen applications had multiple owners and no shared map

View case study: Fourteen applications had multiple owners and no shared map (password required) →

Mapped how 14 specialized applications, owned by several development teams, relate to each other and to the people who use them.

Built a systems map, a journey map across customer and employee experience, and a service blueprint, then wrote one customer’s journey as a story for stakeholders who did not engage with the blueprint.

Service Design Systems Map Journey Map Storytelling
Aug '26

Patient Portal

AI helps patients make decisions about their care

View case study: AI helps patients make decisions about their care →

A patient portal prototype for a small medical practice whose owner reported that patients avoid the portal and phone the front desk instead. Designed for mobile and laptop together.

Every screen leads with what the patient most likely came to do. Built as a clickable prototype around six patient scenarios, with AI that drafts while the patient decides and every output shows what it read.

Mobile + Laptop Healthcare AI Guardrails Carbon DS
Sep '24–Mar '26

AI-Augmented Practice

I added UX guidance to Delta’s enterprise AI kit in two days

View case study: I added UX guidance to Delta’s enterprise AI kit in two days →

Used AI tools in the team’s daily work to shorten research synthesis and prototyping.

Turned post-discussion notes into interactive prototypes within hours. Contributed three components to Delta's Enterprise AI Kit in two days. Cut usability-testing synthesis from six hours to two, with the facilitator checking every result.

AI Research Prototyping AI Kit
Jul '22–Jan '24

Enterprise UX

I mapped how work moved between roles before anyone designed a screen

View case study: I mapped how work moved between roles before anyone designed a screen →

UX work for three Fortune 500 clients (Cargill, Ecolab, Entegris) at Mindset Consulting, SAP’s first U.S. AppHaus Network partner.

Mapped five previously undocumented stakeholder roles for Cargill. Framed the workshop behind Ecolab's 90% approval-time reduction. Led discovery toward 24 custom Fiori apps that replaced decades of AS/400 dependency at Entegris.

Enterprise Consulting Design Thinking SAP Fiori
Sep '24–Jan '25

Pre-Select Meal Experience

Bringing one design direction to three touchpoints

View case study: Bringing one design direction to three touchpoints →

Three teams owned three places to choose a meal, and each looked different. I proposed one design direction for all three and recommended a template that IT adopted.

I designed two directions so the teams could compare them, built high-fidelity prototypes of the landing page and in-flight menu, and applied the direction to email. The final version, developed with the Omnichannel design team, went live in the first quarter of 2026.

UX Design Consistency Omnichannel Prototyping
Apr '20–May '21

Prescription Drug Plan Comparison

Research moved pharmacy access next to cost in the plan results

View case study: Research moved pharmacy access next to cost in the plan results →

A member-facing tool that helps health plan members choose prescription drug coverage during open enrollment, white-labeled for each employer group.

Embedded on Prime’s core team as Senior UX Consultant, guiding a vendor team through prototyping and moderated concept testing across three sprints. Research reordered the results beyond raw cost and kept the guest path first-class.

Healthcare Enrollment Research Compliance
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Jul '16–Aug '17

Xcelerate for Drivers

Seven drivers’ full days showed what the app needed to do

View case study: Seven drivers’ full days showed what the app needed to do →

Combined two driver tools into one mobile app after the GE Capital Fleet acquisition.

Tracked seven drivers' full days against task type instead of relying on secondhand complaints. That surfaced a map-based fuel and service locator and unified mileage reporting. A year later it expanded into bookable repair appointments through Firestone, Tires Plus, and Safelite.

Mobile Research Fleet Tech Driver UX
Mar '14–Mar '19

Level Manager Ordering

More than a dozen complaints came from one root cause

View case study: More than a dozen complaints came from one root cause →

A guided flow that lets field supervisors place vehicle orders directly in myFleetOffice2, instead of requesting them through the fleet manager.

Designed a six-step ordering wizard, then moderated usability sessions with four enterprise oil and gas fleet clients. A dozen-plus complaints traced to one root cause, internal admin scope leaking into the field flow, which turned the fix into structural navigation changes.

B2B Fleet Tech Usability Wizard Flow
Apr '12–Mar '14

Home Connections Tool

The tool had to work the same way across dozens of providers and hundreds of stores

View case study: The tool had to work the same way across dozens of providers and hundreds of stores →

An in-store tool that associates and customers use together on one screen to choose internet and TV service, part of Best Buy’s Connected Home rollout.

Inherited it mid-stream with strategy but no wireframes or prototypes. Led two designers from first wireframes to hi-fi prototypes, keeping the experience consistent across dozens of providers and hundreds of stores.

Retail Team Lead In-Store Wireframes
2011–2012

Apply Platform

I gave twelve application flows the same four-step structure

View case study: I gave twelve application flows the same four-step structure →

A single templated framework for twelve regulated online application flows, from car loans to mortgages, specified for an offshore development team.

Treated it as an information architecture problem: one four-step shell for every product, with a full interface specification on every screen. Around 250 wireframe screens in 12 months, and five documented usability failures resolved.

IA Financial Wireframes Specifications